The Modern Entrepreneur

The evolution of social media has really affected the way businesses grow, operate, and interact with their customers and fans. Social media and the ability to connect on a whole new level with consumers and proven clientele has changed the entire Marketing and media landscape for good! Every industry from hotels, to large corporations, small businesses and projects have their own unique ability to target their market and grow. All business owners can utilize and quantify the information they gather to address customer concerns, meet certain demands, and engage their brand on a whole new level. Aside from the immense effect social media has had on the Marketing aspects of growing a company, it has revolutionized the entire way entrepreneurs and CEO’s react and develop their company’s identity and brand through crowdsourcing and crowd funding.
The crowdsourcing phenomenon has given entrepreneur’s an
unprecedented resource with the ability to tailor your company exactly how your consumers and you find best. Websites like Kickstarter, Talenthouse, LaunchHub, Kiva, Media predict, Ideas culture, and TwitterOpera among many other emerging sites, which allow entrepreneurs to literally source and connect with random willing consumers for anything. The majority of the projects solicit Financing, creative direction, logo design, marketing strategy, to even contracting jobs. In some cases “the crowd” has financed and directed entire movies, and in at least one case the consumers designed and created and entire restaurant and bar! The possibilities are endless now that companies and small businesses have the ability to access data and receive feedback almost instantaneously! Some shows on CNBC, ESPN, are even utilizing it these days to direct questions in interviews and drive polls and content amongst the media. “The Crowd” has spoken and no matter whether your business in private or public consumer and clientele relations will be changed forever!