Pitching is not just an ability you need to win the World Series, it is a skill that is required by every Entrepreneur. There are many different ways to pitch a project. The more traditional way is to have a formal meeting with investors or business executives to formally present your deliverables promote the reasons that your project or endeavor is worth while and uniquely different from other entrepreneurs’ ideas. The traditional approach is always crucial in modern business
you must always have a good business plan, a solid approach to connect your pitch to you audience, and you must be able to feed on their desires, thus you must know your audience almost as well as your project. There are many important attributes an entrepreneur must have when approaching investors in traditional manner, however there are three crucial steps which are not always recognized but can sometimes be the most important factor in getting the green light for a project
Three crucial Steps:
- Pitch the idea to the right person: Do not pitch to a person who does not show interest or share the interest of you idea. Do not pitch an idea to a No man or someone who is impossible to please
- Pitch to their Pain: You must find the “Pain Point” of the organization or person you are pitching. Find what problems and inefficiencies hinder their performance and play on those inefficiencies by grabbing their attention and elaborating on your solution for their problems
- Play it Safe: Make the investors feel comfortable with the situation, in today’s economy investors are more cautious. Do not pressure a potential investor or client in to an all or nothing situation, make them feel like there are options and offer alternatives, or a detailed contingency plan.
Understanding traditional Entrepreneurial methods is very important to understand how to do things differently and what methods are crucial regardless. The first to steps are very traditional concepts, and while investors are always looking for some security it is even more important in today’s modern economy to provide transparency and comfort to the investor or boss taking the risk.
Pitching Ace
3:36 PM |
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