Human Capital

Brands have always been a part of Business since the beginning of the industrial age. Companies, and famous influencers have always been able to promote their brand and thus increase the financial capital of their business. Entrepreneurs, celebrities, and politician have also utilized their exposure in order to increase the human capital of their personal brands and individual reputations. A prime example of this would be Donald Trump, who has spent years developing a personal brand around his persona and human capital, first by building wealth through business then exploiting his name to create a worldwide brand of consumer products, television shows, resorts, real estate, etc.
Obviously Trump's brand took years and a lot hard work to create, a quality, which is still important today in order to create a colossal brand such as Donald Trump, Coca-Cola, Ralph Lauren, or even Google. However the difference is, that today there are so many resources with the advancement, accessibility, and availability of technology such as smart phones, tablets, and smart tv’s, Social media and the evolution of established media through this technology has changed the game forever. Perhaps the best example of this would be the last presidential election. Barrack Obama was a seemingly unknown and inexperienced congressman who had a sparse political track record. Ten years ago Obama would have remained and unknown and would have been shuffled out of the political picture in the primaries. With the use of modern technology and social media, the Obama camp produced an unprecedented campaign, which built a personal political brand seemingly overnight. Thus it is important more than ever to begin utilizing modern resources to promote your personal brand in order to boost your human capital, whether your aspirations are to be President of the country, CEO of a company, or even just a viable job applicant in todays society.
Regardless of your aspirations human capital is often one of the most overlooked asset classes, mostly because it is not definitively measured because it is an asset that is quite tangible and circumstantial. No matter what your position in life, your experiences, talents, insight, and personal vision are of some value, which is why it is important to work hard, pursue knowledge, and promote your abilities to the fullest extent. It is also important not just to promote your abilities through modern technology, but manage and regulate the use of this technology because it can hurt your human capital as much as it can help it. It is important to utilize the modern resources such as LinkedIn, Twitter, Facebook, MySpace, YouTube, etc. in order to promote your personal brand, unique ideas, and stay connected. It is even more important to do so in a smart and strategic way by promoting yourself in a positive light.