The Quest For Funding continues:

In These increasingly difficult economic times it has been harder and harder for entrepreneurs to find financing for their business or startup. This is because banks and lenders have become more stringent on their loans often requiring guarantees, and a established track record. This type of environment is tough for the growing number of Entrepreneurs out there because it means fewer and fewer business plans are being accepted for funding. This is where Entrepreneurs must get creative and search out new sources of funding and alternative routes, aside from traditional bank loans.
In these times of uncertainty, comes real opportunity through modern technology and the growth of social media. Reaching out to investors has never been easier. While fewer Ideas may be funded as a whole, the availability and willingness of investors to put money to work has never been higher. With interest rates low and the emergence of new technologies, many professional investors are eager to fund businesses that are viable, leaving out many business plans which are undeveloped or considered very high risk.
When seeking funding in this current economic environment it is very important to assess your idea, strategy, and business plan carefully before approaching investors or crowdsources, so that risk appears to be minimized and investors feel comfortable with the thoughtfulness and viability that went in to an individual project. It is important to identify investors who have similar interests and find passion in what you are trying to accomplish, whether it’s a friendly investor (family and friends), an Angel investor , crowdsourced funding, or a professional investor who will scrutinize your numbers heavily. Regardless of the source of funding, an entrepreneur has the best chances of reaching their goal if they can, identify the type of investor, play to their heart and their interests, and outline their role. Thus it is important to identify this early on and list off potential funding sources starting with the most likely and most interested.
In todays social society, the most interested and passionate investors in your specific project may not be anyone close to you, or a professional investor. It may be everyone else in your position who is looking for that small everyday problem to be solved, which is why crowdfunding is so important.
Regardless of your venture, it is important to identify your investors and make sure you understand their wants and desires, because this will make them more likely to be effectively engaged not just in financing and the numbers, but the overall success of you endeavor.