Amazon and Apple… you’re A-Team:

As a young Entrepreneur you should look to do things effectively and efficiently, two areas where both Apple and Amazon excel as far as distributing, marketing, and monetizing content. As I talked about previously, there are many platforms for content providers to distribute their material both free , with a fee, and some with deals along the lines of traditional publishing deals. Obviously products and services vary among all of these, whether it is from Apple and Amazon, or Hulu and You Tube, or something else.
Apple and Amazon have set themselves apart, being the largest and most popular digital publishers and distributors in the World today. They can provide a platform which is easy to access, distribute and market through. Through each avenue of entertainment whether, print, music, video, or applications ( Apple: iphone / Ipad) ( Amazon: Android, kindle, etc.) these platforms can generate content for almost anyone. What sets these two apart is the fact that you can market and distribute content in a cost effective manner, and you can pinpoint consumers much more efficiently by understanding consumers preferences and desires. Another major advantage is the ability to directly monetize your content! Apple and Amazon offer songs in the range of .99 cents to $1.29, they have e-books available at a variety of prices generally cheaper than the physical copy, and movies available for rent at $5.00 or Digitally in HD or standard definition for a price also less expensive than physical copies. This is a benefit that other mediums such as YouTube and Hulu have yet to perfect, trying to properly gauge ad revenue, or monthly fees, it is possible for these to be successful, but is much more difficult to specifically monetize.
Even though Apple and Amazon are technically two very different companies, one being a technology / computer company, and one being a pure online retailer who specialized in selling all products from music, to food, to clothes, and more. Besides the fundamental differences of the company, their futures are very closely related in the digital content arena. As young entrepreneurs it is important to take advantage of these distribution mediums and conduct their businesses as effectively as possible. A hybrid strategy utilizing multiple platforms may be the answer, but it will depend on the specific product and opportunity, and each entrepreneur will have to make that determination on their own understanding the benefits, and the dynamics of their consumers and target demographics.