Free Market

Marketing has undergone a major shift in the last five years with the explosion of the digital age and the significantly increased access that consumers have to Internet, with smart phones, tablets, and the advancements in wireless networks. This new technology and the new found love for social networking has led to marketing revolution and a seismic shift in corporate marketing budgets, but also has led to many opportunities for small businesses and young entrepreneurs alike. Many young entrepreneurs have seen this trend grown, watching the shift importance to digital and internet marketing from traditional television, print, and radio advertising. Such modern technologies and tools such as Search Engine Optimization (SEO), Pay Per Click (PPC) , and paid Banner Ads, marketing techniques have improved demographic targeting and customer focus, allowing businesses to engage customers who are in search of their product already, in a more cost effective and efficient manner. The development of social media from, Twitter to Facebook, has improved this technology and has allowed for small businesses and major corporations, to be competitive and have access to similar marketing channels.
The best part about this new technology for young entrepreneurs is that much of it is cheap in comparison to older models of developing an entire print or television ad campaign which would be costly and consume many more resources and time. Today many entrepreneurs can do things are their own, by optimizing there companies websites, products, and services on all search engines. You can run ads on Facebook and twitter to focused demographics. There are many free tools that can help any entrepreneur analyze and boost your company’s performance online. You can utilize tools such as Google analytics, Site-Perf, Crazy Egg, and many more which can help you with the optimization and market research to better understand not just consumers, but also competitors. Another huge trend that entrepreneurs should take advantage of is the Q/R code generators and the ability to connect with users in person as well as digitally. Websites like QRStuff.com among many others can provide you with barcodes which can be distributed physically and strategically to provide a physical medium between customers and the digital world. These can provide business owners and customers with a medium to share, connect, provide information, deals, and interaction on a whole new level.
Many young entrepreneurs have watched these trends develop and will be able to maximize their growth and impact on their market space with the utilization and efficient application of these tools which are available. Every entrepreneur should carefully examine the many options available and not leave any on the table which could give your business an edge in the increasingly competitive landscape of digital commerce.