Organic vs. Pay Per Click Marketing

Over the past decade with the evolution of the search engine and digital marketing, one this is very evident. Search Engine Optimization (SEO) and web presence or web perception are hugely important to large and small businesses alike. The ability to put your product and information in front of consumers who are either looking for you product or are interested in things related to your product or service has opened up a new ballgame for young entrepreneurs and their marketing strategies. Utilizing the proper techniques and strategies by promoting a multi-channel marketing plan, utilizing both Organic (natural, unpaid, presence) as well a paid presence can make all the difference in the world.
Both methods have proven effective as a marketing tool, however as a young entrepreneur you must balance a budget, public perception, and utilize free marketing as much as possible. As a young entrepreneur you must do your due diligence on your target market and the demographics you are targeting, whether they respond to banner ad, or whether they prefer organic natural content that they can view objectively. Many people don not like paid ads or banner ads because they do not like to be sold on something, rather they like to form their own opinion and research on a product or service.
Utilizing Organic search is crucial, especially for a young entrepreneur on a small budget. You need to utilize tools Google analytics and other free resources to optimize your online presence and gain feedback. One main difference between Organic SEO and paid search engine marketing is the longevity. Pay per click and social media marketing are targeted and focused and can lead to positive results in the short term base on utilizing certain keywords and popular adwords. Organic SEO is the most effective if done correctly, for the long term, because it sets the tone for you companies brand and presence on the Internet forever, and provides the consumers the most realistic view of a company, and in their minds, the most honest view of a product or services. It is important to utilize strong keywords for the search of your company’s website, press releases, and positive reviews, to give your presence the most Organic feel.
Both pay per click and Organic SEO are vitally important to marketing plans and campaigns now and in the future. Each entrepreneur must study their budget and the ecosystem surrounding their product, its buzz, and the demographics it targets to decide the best course of action. Some demographics, like new moms may be more susceptible to banner ads and click ads as they browse the internet, while other users may be more inclined to research and find the real information on a product, resulting in very different shopping experiences and conversion outcomes.
Regardless of the emphasis you put on Paid search in a marketing plan, it is always important to make sure your organic presence and your online perception are positive and directed toward the view you wish people to have of your product or service, and whether you have a large or small budget, there are free tools and programs available for everyone.